Red Havas Impact launched to offer ESG-driven comms

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Bastion Reputation named Andrea Robertson group client director

By Neeraja Gopalakrishnan in Marcoms News on
Corporate affairs agency Bastion Reputation has appointed one of Australia’s most experienced multi-media and communications agency client service directors, Andrea Robertson, as group client director to support the continuing growth of the business nationally. With more than two decades of experience in the communications industry, working at both global and Australian multimedia companies, as well as advertising agencies, Robertson will work across the Bastion Reputation team, closely supporting the executive and the team of highly experienced principal consultants to deliver support for a client roster across Government, education, technology, financial services, mining, energy, resources, and sport. Bastion Reputation managing director Clare Gleghorn said Robertson’s appointment is a key step to growth and to ensure the agency delivers “high-quality, high impact and values-based services”. “Through Andrea’s experience in media organisations, as well as advertising a

Ogilvy PR welcomes three senior hires

By Neeraja Gopalakrishnan in Marcoms News on
Ogilvy PR has expanded its strategic leadership team with three senior hires as a part of its development of communications specialisations and subject matter expertise. Gloria Lee has been appointed as a senior business director within the technology and corporate practice.  In addition to playing a key role within the agency’s leadership team, she will lead the American Express account covering corporate reputation, business-to-business engagement and integrated consumer communications while also heading up the Atlassian relationship for the agency, covering brand, sustainability and Future of Work thought leadership. CEO of Ogilvy PR & Ogilvy Health Richard Brett said the agency is excited to have someone of Lee’s experience on board.  “Gloria will play a key role in adding senior strategic thinking to our corporate and technology practice, as we continue to transform it into primarily a business-to-business influence, business commerce, and content model,” Brett

Initiative welcomes EnergyAustralia to its client roster

By Neeraja Gopalakrishnan in Marcoms News on
Energy retailer and generator, EnergyAustralia has appointed Initiative as its media agency. Initiative will help in EnergyAustralia’s national media requirements, along with strategy and buying across traditional, including direct digital buying, paid search, social, programmatic plus martech strategy and activation services. Sam Geer, National managing director said Energy Australia is a “smart and ambitious market leader” who is open to bold ideas of media and creativity.  “We felt a strong allegiance with EnergyAustralia’s team. As brands, we have similar lofty ambitions and share a hunger to succeed. We are both focused on breaking convention and creating new paths for growth. We look forward to working with EnergyAustralia as it leads and accelerates the clean energy transformation for all,” Geer said.  “Initiative is well-known for working with ambitious brands who create brave work in culture. We’re excited to forge a strong partnership that helps the bra

Kelly Grindle steps up at Special PR

By Neeraja Gopalakrishnan in Marcoms News on
Ketty Grindle has been promoted to general manager at PR, influence and activation agency, Special PR. Grindle said the launch of Special PR is “one of the most fulfilling jobs” and he is proud of the team’s success.  “We’re only just getting started, and are recruiting at most levels, so I would encourage anyone who is interested in joining a creative PR agency to drop us a note and start a conversation - next year is going to be even bigger and better,” he said.  Grindle joined the agency 18 months ago to launch their PR service after more than 15 years in agency and in-house roles in New Zealand and the UK. Special PR has won a slew of awards, including back-to-back Grand Prix at The Pressie Awards, and was the only New Zealand firm to win a PR Lion at Cannes in June this year.  

Watterson hosts investigative journalism deep dive

By Phil Sim in Marcoms News on
Watterson Marketing Communication has partnered with the National Press Club to host a “deep dive into investigative journalism and investigative crime” featuring Hedley Thomas and his Teacher’s Pet collaborators. “The event brought together journalists in Sydney and Canberra, our clients and partners, and National Press Club members from barristers to corporate leaders to hear about what happens when journalists and police investigators collaborate on a case,” said Oisin O’Callagan, Watterson Marketing Communications director. Thomas achieved worldwide recognition and acclaim for his Teacher’s Pet podcast, which investigated the 40-year old cold case surrounding the disappearance of Sydney mother Lynette Dawson. The podcast ultimately led to the arrest and conviction of husband Chris Dawson for her murder. At the event hosted at The Winery, in Sydney Thomas discussed the podcast, how it will evolve into a book and onto our TV screens, and the intersection between jou

Treguer and Proulx launch Bread Agency

By Neeraja Gopalakrishnan in Marcoms News on
Senior social media industry experts Red Havas’s Amaury Treguer and One Green Bean’s Mary Proulx have joined hands in launching ‘Bread Agency’ – a specialist social media agency focusing on social commerce.  Treguer said the next social shift from a “discovery channel to a sales powerhouse with social commerce at the core.”  “We’re seeing this already throughout Europe, North America and Asia and are working with forward-looking brands and retailers to lead the evolution here in Australia.” The new social agency brings a fresh look at what social media services should entail, aiming to set brands and retailers up for success in the new era of social, with social commerce at its core. Bread’s full offering includes social strategy, creative, content production, livestream shopping, rates and reviews and influencer marketing. Foundation clients include Koh, Connect Hearing and Volvo Ocean Lovers Festival. Koh Co-Founder, Justin Alexander said the Bread agenc

Nature names Sampola director of people and culture

By Neeraja Gopalakrishnan in Marcoms News on
Strategic insights consultancy Nature has appointed Trudi Sampola to the newly created role of director – people and culture, based in Melbourne. Taking the reins as the agency’s first director of people and culture, Sampola will be responsible for leading the evolution of the employee experience strategy, reporting to Nature partner and Melbourne managing director, Justin Connally.  Connally welcomed Sampola to the team saying, her new role shows the business’ recent transformation, helping to build out an “end-to-end experience” for the people.  “We’re excited to have someone of Trudi’s calibre join the business, rounding out our 2022 focus on our people and helping us commit ourselves fully to making Nature the best it can be in 2023,” Connally said.  Sampola said she has known the team for a long time and she loves their sharing views on the “people-first approach”. “The culture and energy there is awesome, and I can’t wait to get among it and wor

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