Initiative wins Sanitarium media accountBy Neeraja Gopalakrishnan in Marcoms News on Thursday, 02nd February 2023 at 3:19pm
Initiative has announced that it has been appointed as the media agency of record for Sanitarium Health Food Company and will work across the Sanitarium portfolio including iconic brands Weet-Bix, So Good and UP&GO.
Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media.
Initiative’s CEO Melissa Fein said the team is elated to start the year on a high note and is excited to work with Sanitarium.
“We are beyond excited to partner with Sanitarium, a company known for some of Australia’s most iconic brands, which each and every one of us have grown up with,” Fein said.
“We can’t wait to embed Sanitarium in our ambitious way of thinking, doing, and achieving and help take their brands to the next level....
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