Initiative retains Pernod Ricard media accountBy Neeraja Gopalakrishnan in Marcoms News on Thursday, 23rd March 2023 at 6:03pm
Initiative has retained the Pernod Ricard Australia and New Zealand media account after a competitive pitch.
Initiative will be working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD, and ‘new to world’ brands.
Managing director of Initiative, Jo McAlister said the team is excited to continue with Pernod Ricard for another three year on its journey to lead ANZ’s competitive alcohol beverage markets.
“This is phenomenal news and we are so proud to continue our partnership. For the past three years, we have grown together as brands, collaborating via a truly open and transparent relationship and enjoying an agency/client bond that I’ve rarely seen in market.
“We love what we have achieved for Pernod to date and are par...
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