Clemenger BBDO merges and Dani Bassil to leadBy Neeraja Gopalakrishnan in Marcoms News on Tuesday, 06th September 2022 at 7:30pm
Clemenger Group has merged its Melbourne and Sydney agencies to form a single Clemenger BBDO Australia offering to provide clients with the best capability and expertise across its two locations, with Dani Bassil leading it nationally.
Dani Bassil will return to Australia from the UK, where she has been CEO of Digitas for the past four years.
Clemenger Group CEO Les Timar said Bassil’s appointment is a “coup for the group” and her track record makes her the perfect fit for the new role.
“Dani relishes the incredible opportunity she will have to build on Clemenger BBDO’s global reputation for creativity, through the integration and development of enhanced capabilities to most effectively solve our clients’ business problems,” Timar said.
Bassil said “coming home to ...
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