CEO Ford Ennals announces new strategic direction for CRABy James Muggeridge in Media News on Thursday, 11th August 2022 at 11:13am
Chief executive officer Ford Ennals has announced a new strategic direction for radio broadcasting company CRA.
Ennals announced as part of the new audio strategy the launch of a fresh brand, website and ‘audio planning tool’ to place emphasis on the digital audio market.
“We are experiencing strong growth in digital audio so it’s timely for CRA to have a stronger focus on identifying new commercial revenue opportunities across the broader audio markets for our members,” Ennals said.
In partnership with data collection company Nielsen IQ, the introduction of the Audio Planning Tool is the first of the new data insights available.
Ennals revealed the tool demonstrates the effectiveness of commercial radio, radio streaming and podcasts as the most effective and affordable way ...
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