Bastion Amplify announces key hires

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Team Lewis appoints Greatrex as MD

By Staff Writers in Marcoms News on
Global marketing agency Team Lewis has appointed Jennifer Greatrex as the managing director of its Australian business after the departure of Steven Reilly who has led the team in Australia for six years.  Greatrex has taken up the new role after moving away from her most recent position as director of client engagement, APAC at Team Lewis for more than a year.  Greatrex said that with new clients, new hires and the expansion of the company’s cause-related commitments.  “This year we aim to continue this momentum and growth across all service sectors globally, and build on our award-winning B2B campaigns and groundbreaking metaverse projects. We will also expand our work in the ESG and sustainability arena, with further announcements coming soon,” Greatrex said.  Fairil Yeo, SVP, APAC at Team Lewis said that Greatrex will focus on “delivering value to clients” and developing the regional ESG services as she comes with a proven track record of integrated marketing exp

Harley Davidson ANZ appoints Thrive as PR

By Staff Writers in Marcoms News on
Harley-Davidson Australia & New Zealand has appointed Thrive PR as the company’s PR and social media agency. Thrive will spearhead key initiatives to excite and capture new generation riders in Australia and New Zealand including influencer, consumer and business media relations alongside content creation and digital strategy to enhance social engagement.  Harley-Davidson managing director, Nigel Keough said that they are happy to welcome Thrive as a part of their PR and marketing team, joining their family.  “During a competitive pitch, we were impressed by the calibre of work, ideas, and industry connections Thrive brought to the table, and are looking forward to continuing to elevate the Harley-Davidson brand as partners throughout Australia and New Zealand, this year and beyond,” Keough said.  Thrive founder and managing director Leilani Abels (pictured) said that the agency will take care of the public relations for Harley-Davidson across offices in Australia and

Verve Communications wins new client

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Sydney-based PR and comms agency, Verve Communications has been appointed to manage the PR account of Tourism Whitsundays.  The agency will be responsible for working with the in-house marketing and PR team and promoting The Whitsundays as a premium travel destination for Australian and Global tourists.  Rick Hamilton, CEO of Tourism Whitsundays said that The Whitsundays have so much diversity to offer and showcase unique destinations and products and work harder to attract domestic holiday-makers as well as international travellers.  Hamilton also said that the agency’s founder Prue MacSween who was a former journalist and media commentator has vast experience in tourism marketing as well as excellent media and industry contacts and with that expertise, the team can develop creative strategies to deliver excellent results.  “Our intention is to encourage and build visitor expenditure to $1.5b in line with the Destination Tourism Plan 2019-24. The Whitsundays is the most t

FleishmanHillard ANZ announces hires

By Staff Writers in Marcoms News on
Global communications agency FleishmanHillard ANZ has announced leadership appointments with the promotion of GM Jenna Orme to the newly created role of managing director while Lexi Penfold from a sister PR agency, Eleven, moving in to take on the general manager role.  Orme and Penfold will be responsible for leading the agency, following the resurgence of the tourism industry, resulting in the agency’s client growth alongside FMCG and professional services wins. Penfold said that she is excited about the transition and to stay within the TBWA family.  “I have watched the team from the wings this past year and look forward to getting stuck into the work and supporting a passionate and talented group of people who bring smarts and creativity to what they do, each day,” Penfold said.  The agency has also hired two new directors for its corporate and consumer communications practices.  Emma Jane Edwards has been appointed to head up the corporate discipline as director of

Sefiani announces new hires

By Neeraja Gopalakrishnan in Marcoms News on
Independent communications agency, Sefiani has announced the appointments of Therese Raft to the role of senior consultant and Kate Skokan as account director. Raft and Skokan join the corporate and sustainability communications team from global professional service firms.  CEO Robyn Sefiani welcomed Raft and Skokan saying that their move from corporate in-house roles to agency roles is contrary to the industry trends. “There is no doubt in my mind that agencies are uniquely placed to offer talented communicators fulfilling roles and fast-tracked career opportunities in a supportive, flexible work environment, with fascinating client briefs, constant knowledge sharing and interesting, intellectually stimulating work,” said Sefiani. Raft felt happy to be back at the agency and said that she is looking forward to working with their clients. “Sefiani was a wonderful place to ‘grow up’. The calibre of clients and advice has always been stellar and the firm has more than ke

Kate & Co. PR snaps up a new client

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Kate & Co. PR has won a new client to their retail and consumer portfolio, Christina Exie.  On their LinkedIn page, the agency has posted the announcement of their new client win saying “we couldn’t be more proud to be collaborating with Christina, who is known for her success on Project Runway in 2012 and 10 years later is the successful founder and creative director of Australian Athleisure brand Exie.” Christina Exie's brand is claimed to be luxury streetwear, bridging the gap between commercial and couture. 

Langelaan becomes director of media and comms

By Staff Writers in Marcoms News on
Corrina Langelaan has been appointed as director of media and corporate communications at Victoria University. Langelaan was most recently an associate director of strategic communications at the University of Melbourne. She has also held various marketing and communications roles at the University for more than eight years.  With more than two decades of experience, she has held various media and communications roles in Australia and overseas at City of Melbourne, The Parents’ Jury, NIACRO, Royal Mail Group and the Police Service of Northern Ireland. Langelaan’s appointment is effective immediately.   

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